ThePeopleAlchemist by Laura Mariani

ThePeopleAlchemist by Laura Mariani

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ThePeopleAlchemist by Laura Mariani
ThePeopleAlchemist by Laura Mariani
Don't be beaten by challenges - The Woman Alchemist : Rachel Dipper

Don't be beaten by challenges - The Woman Alchemist : Rachel Dipper

Women Inspiring Women #SmashYourCeiling

Laura Mariani's avatar
Laura Mariani
Jul 19, 2025
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ThePeopleAlchemist by Laura Mariani
ThePeopleAlchemist by Laura Mariani
Don't be beaten by challenges - The Woman Alchemist : Rachel Dipper
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Some research carried out at the BI Norwegian Business School by Professor Øyvind L. Martinsen and Professor Lars Glasø "discovered" that women are better suited at leadership than men based on five measurable traits for effective leadership - Quelle surprise!!!

So what is stopping us then?

The fact that there is a lack of positive and visible females in leadership positions in traditional industries is an obstacle, as women are missing examples that it is indeed possible, and that organisational culture starts from the top. There is still a conscious and unconscious bias against women in leadership, particularly against powerful women.

“(Emerging) leaders need mentors to guide them, but they also need a network of peers, to reassure them that they are not on the path alone". – Alyse Nelson – President and CEO, Vital Voices.

"If you want to be successful, find someone who has achieved the results you want and copy what they do, and you'll achieve the same results" – Tony Robbins.

Looking at practical examples can shortcut your way to success, together with a point of reference. There are many role models out there, #WomenAlchemists as I call them, turning their 'metal into gold' every day - women inspiring women. I believe in women empowering women, so the second interview in the series #smashthatceiling is with Rachel Dipper.

Rachel Dipper is the CEO and Founder at We Are Fetching, a free mobile app that brings the sharing economy to childcare with an integrated schools platform that gives complete visibility of who is approved to collect each child with photos and contact details. She was previously the VP of Marketing & Partnerships at OneDome, a property tech startup, and Head of Residential Marketing at the global property firm Knight Frank before that.

Remember what I said before? You need to Jump.

And that precisely what Rachel did, leapt and left a firm that had been established 120 years to go and work for a startup and then founded a startup.

If you want to change the world, you need a seat at the table, so she went out there and not just grabbed it, she created it!!

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